The greatest watch story ever told is the story of the Omega Speedmaster, the first watch worn on the Moon. That’s a fact. Another fact is that luxury in general is not about selling products. Rather, it is about emotion. That certainly is the case with post-Quartz Crisis luxury watches. The key to successfully selling […]

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A little research reveals that over 80 watch brands at different technical levels and price segments build timepieces outfitted with a tourbillon. Considering the mechanism’s significant cost and complexity, that’s a surprisingly large number. Likewise, mechanical chronographs, for instance, come in all shapes and sizes and prices, for that matter. Now, no disrespect, my dear […]

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Another Friday, another list. This week, we continue our series of lists highlighting the best releases of the first half of the year. In this specific article, we’re focusing on our top five complicated watches. They all stand out because of their technical brilliance. But that brilliance would be for nothing if the watches didn’t […]

Visit Fratello’s Top 5 Complicated Watches Of The First Half Of 2025 — Featuring Vacheron Constantin, Audemars Piguet, And More to read the full article.

On June 26th, the Fondation de la Haute Horlogerie (FHH) celebrated its 20th anniversary in Geneva. The non-profit organization started the celebrations with a press conference at the lakeside Ritz-Carlton Hotel in Geneva. To honor the FHH’s founding members, Audemars Piguet CEO Ilaria Resta, Girard-Perregaux Chairman and CEO Patrick Pruniaux, and Cartier Chairman of Culture […]

Visit Are You Into Watches Or Watchmaking? to read the full article.

Although I became a big Depeche Mode fan later, the most annoying song of the 1980s was “Just Can’t Get Enough.” The overly simple melody by the English electronic band haunted me when it played on the radio and when it wasn’t on. That simple song, with its sharp synthesizer sounds, square and steady disco […]

Visit I Just Can’t Get Enough Of The New Audemars Piguet Royal Oak Perpetual Calendar to read the full article.

Audemars Piguet is famous for using ceramics in its Royal Oak line. Some of the many highlights include the ceramic Royal Oak Perpetual Calendar and Double Balance Wheel Openworked models. When it comes to specific colors, the first two that come to mind are the black and electric-blue shades that most of you will know. […]

Visit Audemars Piguet Introduces Three Royal Oak “Bleu Nuit, Nuage 50” Models to read the full article.

The “Code” is growing on me. It wasn’t exactly love at first sight, to put it mildly. Still, with time and, more importantly, some much-needed significant cosmetic changes, I’m warming up to the watch that wasn’t just hindered by a seemingly lazy dial design and somewhat ridiculous name. Last year, I had a most pleasant […]

Visit Infatuated By The New 41mm Code 11.59 By Audemars Piguet Selfwinding With A Gray Dial to read the full article.

Well, I said “please” in the subtitle, so I hope the title didn’t come off too strong. But I do mean every word I wrote. Something snapped after having yet another edgy, sporty watch creation with some very particular and recognizable features show up at Fratello HQ. I couldn’t help but shout, “Stop releasing sports […]

Visit Enough, Watch Brands! Stop Releasing Sports Watches With Integrated Bracelets to read the full article.

Did you know humans have been making ceramics for at least 26,000 years? They’ve done so by subjecting clay and silica to intense heat to fuse and form ceramic materials. Mind you, traditionally, these were not dishes, as you might expect. Rather, they were small, sculpted figures. Only in the 1970s did ceramic enter the […]

Visit Talking About The Substance: Ceramic Is The New Gold to read the full article.

I need gold. My watch collection lacks precious metal, so with that in mind, I started looking for gold watches on a budget of €5K. Please enjoy my gold choices from Audemars Piguet, IWC, and Minerva. And yes, my colleagues told me I cheated by choosing the steel-cased Minerva, but I responded that the gold […]

Visit Fratello Favorites: The Best Vintage Watches Under €5K — Lex’s Gold Picks From Audemars Piguet, IWC, And Minerva to read the full article.