The greatest watch story ever told is the story of the Omega Speedmaster, the first watch worn on the Moon. That’s a fact. Another fact is that luxury in general is not about selling products. Rather, it is about emotion. That certainly is the case with post-Quartz Crisis luxury watches. The key to successfully selling […]

Visit Does Storytelling Still Sell Watches In 2025? to read the full article.

Melancholy can be described as a gentle sadness that feels good due to its connection to nostalgia, self-reflection, and the appreciation of beauty — in art and music, for instance, as well as in watches. The feeling of melancholy typically emerges in adolescence or early adulthood, which spans from the late teens to the mid-30s. […]

Visit I Want To Go Back To The ’90s — Who’s Coming With Me To Find Great Watches? to read the full article.

It’s Friday again. Then Saturday, Sunday, what? If you recognize this, you know your music. It’s also a nice cue for our next list article with the best watches of the first half of 2025. This week, we’re focusing on our five favorite chronograph watches that came out in the past six months. Some of […]

Visit Fratello’s Top 5 Chronograph Watches Of The First Half Of 2025 — Featuring Patek Philippe, Singer, Grand Seiko, And More to read the full article.

It’s Sunday morning, so it’s time for a cup of coffee and a new installment of our Sunday Morning Showdown series. We’ve selected two platinum dress watches introduced during Watches and Wonders 2025 for this week’s battle. Mike’s pick is the brilliant Patek Philippe Calatrava 6196P. The widely praised return of the classic Calatrava was […]

Visit Sunday Morning Showdown: Chopard L.U.C Quattro Mark IV Vs. Patek Philippe Calatrava 6196P to read the full article.

Another Friday, another list. Freshly back from two weeks of holidays, I’d like to properly kick off our overview of the first half of the year. This week, we’ll focus on our five favorite dress watches of 2025 so far. While that may not be the first category you think of, it’s certainly a good […]

Visit Fratello’s Top 5 Dress Watches Of The First Half Of 2025 — Featuring Rolex, Cartier, Patek Philippe, And More to read the full article.

I hereby declare 2025 as the first year of the Age of Elegance. Please don’t confuse the era upon us with the opulence and glamour of the Edwardian age; the Age of Elegance focuses on understated modernity, functional style, and technical charm. Sophistication 2.0 takes design cues from the rich watchmaking tradition and elevates them […]

Visit Imagining The Dress Watch Of The Future: What Could It Look Like? to read the full article.

It’s OK; you don’t have to like the Patek Philippe Cubitus — ever. You can carry your vitriol around like a badge of honor and scream to the heavens. That’s fine, but if you choose to do so, you’ll miss a pretty damn decent watch. We can agree that the 45mm original was and is […]

Visit Hands-On With The 40mm Patek Philippe Cubitus — The Hate Ends Now to read the full article.

How can a brand grow while maintaining exclusivity to uphold the perception of a luxury brand? Increasing accessibility was the right strategy for a while. But this democratization of luxury is becoming a thing of the past. Traditional clients and affluent newcomers in the world of luxury demand exclusivity. For them, luxury is all about […]

Visit Democracy Is Dead: Luxury Watches Are On An Antidemocratizing Path Of Extreme Exclusivity to read the full article.

Welcome to another installment of Fratello On Air. This week, we respond to a listener’s request for a strap episode. Today’s show covers how to choose, which brands we enjoy, and pairing specific watches. Enjoy it! For our listeners, the watch content begins after approximately 21 minutes. There’s no other way to put it — […]

Visit Fratello On Air: The Strap Episode to read the full article.

The gold price stands at an all-time high. Still, gold watches command prices far exceeding the value of the material added to the base price of the equivalent watch in steel. Why is that? What makes gold watches so costly? The popular answer is because of greed. But that is cutting some corners. Let’s try […]

Visit Gold Is King — Why Gold Watches Are More Expensive Than The Material Warrants to read the full article.