Arabic numerals are often recognized as one of the easiest means to read the time at a glance. For centuries, Roman numerals were the fashionable standard for time-telling. These days, Arabic numerals, alongside markers, are now considered more of a “standard” means of telling the time. This is particularly relevant in the digital age, when […]

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There’s a strong demand for products and experiences from the past. Nostalgia is a yearning for the good ol’ days. The word “nostalgia” is derived from the Greek words nostos (return) and algos (pain). That “pain” is felt today by practically all, from the baby boomers, born between 1946 and 1964, to Generation Alpha, those […]

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The chronograph and dive bezel are, I would argue, two of the most useful horological “bonuses” available to us watch consumers. Essentially, both do the same thing — measure elapsed time. Technically, there’s much more that each can do, but that is the function they share. The way they measure elapsed time, however, is different, […]

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Good morning and welcome to another Sunday Morning Showdown. Last week, we had a surprising matchup between two titanium high-beat chronographs that ended up in a tie. This week, we’re curious to see what happens when we put two stainless steel integrated bracelet reinterpretations up against each other. In 2023, IWC brought back the Ingenieur, […]

Visit Sunday Morning Showdown: IWC Ingenieur Automatic 40 Vs. Chopard Alpine Eagle 41 to read the full article.

The greatest watch story ever told is the story of the Omega Speedmaster, the first watch worn on the Moon. That’s a fact. Another fact is that luxury in general is not about selling products. Rather, it is about emotion. That certainly is the case with post-Quartz Crisis luxury watches. The key to successfully selling […]

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Melancholy can be described as a gentle sadness that feels good due to its connection to nostalgia, self-reflection, and the appreciation of beauty — in art and music, for instance, as well as in watches. The feeling of melancholy typically emerges in adolescence or early adulthood, which spans from the late teens to the mid-30s. […]

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When the opportunity arose to tackle a Fratello Summer Watch Picks 2025 feature, I jumped at the chance. My managing editor Nacho and I did have a chuckle, though. You see, here in Sydney, Australia, it is currently winter. Southern Hemisphere, represent! When the discussion first occurred to write this feature, I looked up the […]

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You have already seen the beige Mojave Desert, white Lake Tahoe, green Woodland, dark blue Oceana, and Jet Black fly by. Now it’s time for another Top Gun-inspired color. The IWC Pilot’s Watch Chronograph 41 Top Gun Miramar is a limited edition of 1,000 watches, each in a light blue ceramic case. The matte dial […]

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Welcome back to another episode of Fratello On Air! Please forgive us for the tardy release, but Balazs is traveling far away on the west coast of Canada. This week, we discuss the idea of a summer watch. Normally, this topic inspires lists of dive watches, but we take a slightly different track. Enjoy! If […]

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For racing fans, the new F1 movie should be the cinematic event of the summer. It promises heart-pounding action along with the chance to see stars like Brad Pitt and Damson Idris in the driver’s seat of modern Formula One cars. But what’s a race car without a high-performance watch? Enter IWC Schaffhausen as the […]

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