There’s a strong demand for products and experiences from the past. Nostalgia is a yearning for the good ol’ days. The word “nostalgia” is derived from the Greek words nostos (return) and algos (pain). That “pain” is felt today by practically all, from the baby boomers, born between 1946 and 1964, to Generation Alpha, those […]

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Breitling announces two new Endurance Pro models for the IRONMAN 70.3 World Championship triathlon for 2025. The events occur in Nice, France, and Kailua-Kona, Hawaii, with the championship finale in Marbella, Spain. To coincide with the upcoming races, the Endurance Pro uses new color combos to freshen up for the exotic locales. Specifically celebrating the […]

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Every so often, in football (or soccer), we see a talent unlike any other — a player with a style of his own. Zlatan Ibrahimovic, Andrea Pirlo, and Ronaldinho spring to mind. Similarly, Erling Haaland doesn’t fit any stylistic molds. He has now teamed up with Breitling for the Erling Haaland Signature Chronomat editions, available […]

Visit Introducing: The Breitling Erling Haaland Signature Chronomat Editions In Steel/Platinum Or Gold to read the full article.

It’s Sunday morning, so it’s time for another heated Sunday Morning Showdown. Two recently released summer divers take center stage in this week’s battle. The first is the colorful Tudor Black Bay 54 “Lagoon Blue.” The watch reintroduces the aesthetic of the 1990s Tudor Submariner ref. 79190 with its mirror-polished bezel. It is combined with […]

Visit Sunday Morning Showdown: Tudor Black Bay 54 “Lagoon Blue” Vs. Breitling SuperOcean Heritage B31 Automatic 40 Kelly Slater Edition to read the full article.

If we polled a large group of die-hard watch fans and asked them to associate a word with Breitling, the answer would be something like “pilot” or “chronograph.” However, if we were to run the same experiment among the general populace, a surprisingly different answer might emerge. It turns out that diving and, in particular, […]

Visit Introducing: The Revamped Breitling SuperOcean Heritage Collection to read the full article.

Breitling and Fratello hosted an event at the brand’s beautiful boutique in The Hague a few weeks ago. During this event, guests could try out the new Breitling Top Time B01 models, including the new Martini Racing edition. To boost the event, Breitling arranged for a Lancia Delta HF in Martini execution to serve as […]

Visit Photo Report: Fratello × Breitling Martini Evening to read the full article.

May 1st, 2025, marked exactly 100 years since the late astronaut Scott Carpenter was born. During the Mercury-Atlas 7 mission in 1962, he orbited Earth three times. He did so while wearing a one-of-a-kind Breitling Navitimer that he ordered from Willy Breitling. He asked for a Navitimer with a wider bezel, a stretch bracelet, and […]

Visit Celebrating Scott Carpenter’s Centenary With The Limited-Edition Breitling Navitimer B02 Chronograph 41 Cosmonaute In Platinum to read the full article.

Fausto Coppi and Gino Bartali were each other’s opposites. Coppi was an assertive, ascetic, and ambitious athlete, while Bartali was a calm and devoted Catholic who enjoyed a glass of wine with his pasta. Coppi’s nickname was “Il Campionissimo,” which translates to “Champion of Champions.” Bartali was called “Il Pio,” meaning ”The Pious.” The great […]

Visit Introducing: The Breitling Top Time B01 Fausto Coppi And Gino Bartali Limited Editions to read the full article.

Last week, Breitling introduced its new three-hand Top Time models with the new B31 caliber. Today, the brand releases three more Top Time models housing the well-known chronograph B01 movement. Let’s take a quick look at these three 750-piece limited editions, including a Martini Racing version with its famous colorway. Breitling Top Time B01 Racing […]

Visit Hot Take: Breitling Top Time B01 Martini Racing Plus Two Other Limited Editions to read the full article.

On February 1st, Fratello published the second chapter dedicated to Breitling’s Then & Now Pop-Up Museum in Zurich. Today, we come to the final chapter, featuring Breitling’s third universe — landborne watches. As mentioned in the previous chapters, under Georges Kern’s leadership, Breitling has returned to the three universes of Air, Land, and Sea with […]

Visit The Breitling Pop-Up Museum In Zurich And Why You Should Visit — Chapter 3: Land to read the full article.